fredag 4 september 2015

Module 1 - Presentation of myself and expectations on the course #uce152 - week 1

Hi everyone!

My first blog ever! I don't even have facebook so you can understand the level...:)
But it's always good and positive to learn new things, so here we go! :)

My name is Anki and I work as Product Manager within a vehicle manufacturing company.
I don't meet our end customers so often face to face, but a part of my responsibility in my role is to gather and map product gaps/needs that comes to me through our area managers and distributors, and then send these demands further to our Product planning/ Research & Development. All these demands are of course based on customer needs.
...and customer needs are based on regulations, trends, purchase behavior etc.

I'm personally very interested in how the human mind works -  for example what trigger a certain customer/purchase behaviour? What leads to customer satisfaction? What makes a customer loyal?

My expectations on this course is to learn more about these things - the psychological aspects connected to customer satisfaction and customer experience.

See you soon!

Inga kommentarer:

Skicka en kommentar